Monthly Strategic Overview
November 2025 Performance Report
Traffic Performance
Current Traffic
15.20M
Monthly organic visits
2.9%vs last period
vs. Baseline
+0.43M
Baseline: 14.77M
2.911306702775897%vs last period
Top Stories Contribution
0.43M
2.8% of total
Progress to Target
82.2%
Target: 18.50M (6 mo)
Traffic Trend (Last 7 Months)
Progress to 6-month target (18.5M)82%
15,200,00018,500,000
Monthly Traffic Trend
Backlink Acquisition (FIX #6)
Referring Domains
8,245
+113 new, -18 lost
1.1522134627046696%vs last period
Domain Rating
72
Stable this month
0%vs last period
Avg Domain Quality
DR 45
New domains acquired
Progress to 10K Target
6.5%
1,755 remaining
Referring Domains Growth
Progress to Q2 2026 target (10,000)82%
8,24510,000
Domain Growth
Backlink Milestones
Current (Nov 2025)Achieved
8,2458,245
Target Q2 2026 (10K)6 months
8,24510,000
Target End 2026 (15K)13 months
8,24515,000
Keyword Performance
Total Keywords Ranking514K
Top 3 Positions188K
Featured Snippets
67+5 new
High-Difficulty Keywords Improving12/50
Revenue & ROI
Additional Revenue (Nov)Rp 12.9M
Revenue per 1000 VisitsRp 30
Investment to DateRp 45.0M
ROI (to date)
28.7%Early stages
Competitive Position (November 2025)
| Competitor | Traffic | Gap vs KapanLagi | Referring Domains | Domain Rating |
|---|---|---|---|---|
| Detik.com | 93.50M | 6.2x ahead | 56,386 | DR 89 |
| Kompas.com | 26.80M | 1.8x ahead | 53,931 | DR 87 |
| Liputan6.com | 20.20M | 1.3x ahead | 30,293 | DR 85 |
| KapanLagi.com | 15.20M | Baseline | 8,245 | DR 72 |
Market Share
9.8%
Of top 4 sites (155.7M total market)
Critical Gap
6.8x
Backlink deficit vs. Detik (56K vs 8.2K domains)
Strategic Insights & Next Steps
Strong recovery momentum: Traffic up 2.9% MoM and 31.5% YoY. Continue current Top Stories optimization.
Backlink progress on track: Acquired 113 new domains this month (target: 80-100/month). Need to maintain pace to hit 10K by Q2 2026.
Top Stories contribution still low: Only 2.8% of total traffic from Top Stories. Should be 15-20% once fully optimized.
Competitive gap remains large: Still 1.3x-6.2x behind competitors in traffic. Backlink deficit (6.9x gap with Detik) is the strategic ceiling preventing growth past 20M.
December Priorities:
- Maintain Top Stories capture rate above 50% (currently trending at 62%)
- Launch 2-3 Digital PR campaigns to acquire 100+ new referring domains
- Target 10-15 high-difficulty keywords showing improvement
- Aim for 16M+ traffic (sustained growth from 15.2M)